HTC Malaysia , a smart phone and PDA phone devices manufacturer, believes innovation is key to capturing market share.
Country manager SK Wong said HTC understood what consumers wanted and needed.
“We have always sought ways to improve our phone devices. We also enhanced and equipped certain programmes for our phones to meet users’ expectations,” he told StarBiz.
Although HTC has been around for only 1½ years in Malaysia, the company successfully launched 12 innovative mobile handheld devices in 2008.
SK Wong showing some of the smartphones
Wong said the company introduced 10 to 12 new devices on average in the local market with the latest being HTC Touch Diamond.
“Last year was a great year for us. We’ve launched the HTC Touch Diamond phone, HTC Touch Pro, HTC Touch 3G and HTC Touch HD and these devices have been well received,” he said.
“There will be new models every quarter,” he said, adding that HTC would continue to introduce about the same number of devices this year.
Mobile devices with touch screens were currently in trend and would continue to be so going forward, he said.
On the introduction of the Android-based operating system phone device, Wong said: “We are introducing it by stages and we have not confirmed if we will introduce it to the Malaysian market.”
Unlike the ciPhone, Android is an open source device where the basic code is free for phone manufacturers and available to other software developers who are encouraged to build applications to add on to it.
Wong said previously, HTC phones were perceived to be difficult to use, but that perception had changed.
“We have been coming up with a lot of free training, programmes and activities to guide users on how to use our devices,” he added.
Demand for database phone had been increasing, Wong said, adding that, people were becoming more knowledgeable and wanted “everything” in their phones.
“Our target market is young executives. We have been going on roadshows and expanding our channels in the southern and northern regions of Peninsular, and Sabah and Sarawak,” Wong said, adding that HTC was also expanding its after-sales services, HTC Care Authorised.
HTC recently opened its first authorised service centre in the Klang Valley. This was its second outlet as HTC had established a centre in Penang last October.
Country manager SK Wong said HTC understood what consumers wanted and needed.
“We have always sought ways to improve our phone devices. We also enhanced and equipped certain programmes for our phones to meet users’ expectations,” he told StarBiz.
Although HTC has been around for only 1½ years in Malaysia, the company successfully launched 12 innovative mobile handheld devices in 2008.
SK Wong showing some of the smartphones
Wong said the company introduced 10 to 12 new devices on average in the local market with the latest being HTC Touch Diamond.
“Last year was a great year for us. We’ve launched the HTC Touch Diamond phone, HTC Touch Pro, HTC Touch 3G and HTC Touch HD and these devices have been well received,” he said.
“There will be new models every quarter,” he said, adding that HTC would continue to introduce about the same number of devices this year.
Mobile devices with touch screens were currently in trend and would continue to be so going forward, he said.
On the introduction of the Android-based operating system phone device, Wong said: “We are introducing it by stages and we have not confirmed if we will introduce it to the Malaysian market.”
Unlike the ciPhone, Android is an open source device where the basic code is free for phone manufacturers and available to other software developers who are encouraged to build applications to add on to it.
Wong said previously, HTC phones were perceived to be difficult to use, but that perception had changed.
“We have been coming up with a lot of free training, programmes and activities to guide users on how to use our devices,” he added.
Demand for database phone had been increasing, Wong said, adding that, people were becoming more knowledgeable and wanted “everything” in their phones.
“Our target market is young executives. We have been going on roadshows and expanding our channels in the southern and northern regions of Peninsular, and Sabah and Sarawak,” Wong said, adding that HTC was also expanding its after-sales services, HTC Care Authorised.
HTC recently opened its first authorised service centre in the Klang Valley. This was its second outlet as HTC had established a centre in Penang last October.
