LONDON - Dye Holloway Murray has landed the global advertising account for Vertu phones, the Nokia-owned luxury mobile phone handset.
The agency secured the work following a pitch against WCRS, the New York-based Laird & Partners and the Italian agency Lorenzo Marini.
Dye Holloway Murray will now take responsibility for producing a creative concept that will run across print, press, digital and experiential channels in Vertu's key global markets, including the UK, the US, Russia and the Middle East.
The appointment of an agency follows that of Hazel Kay, the former De Beers marketing director, who joined Vertu as its global marketing director in July. She replaced Chris Harris, who moved to a new position at Nokia.
The new ad campaign will coincide with Vertu's expansion on to the high street.
The mobile phone manufacturer, which previously sold its handsets through third parties such as Harrods, is launching 50 standalone retail outlets across the globe, including a store on Bond Street, which opened last November.
