Motorola yesterday unveiled the new Cliq, its first cellphone powered by Google’s Android operating system.
Motorola
Motorola’s Cliq phone
It marks a change of course for the struggling handset maker, which decided last year to focus on Android and tabled several Windows Mobile smart phones.
The Cliq (overseas it will be called the Dext), like many phones, has a touch screen, sliding keyboard and digital camera, and Motorola is getting into the Android game as rivals HTC, Samsung and LG all have similar devices on the market or coming soon.
To differentiate this one, it’s promoting Motoblur, a user interface with a strong social-media bent. Customers can send status updates to multiple services, and see updates from Facebook, MySpace and Twitter on the main screen. Text messages, instant messages, work email and personal email will all show up, and they can customize the screen with other widgets as well.
Motorola
Motoblur backs up contacts, messages and customization information on its servers and syncs contact information between email and social-networking accounts. Customers can also track missing phones with its GPS or delete its data in a pinch. Like other new Android phones, Motorola is marketing Google’s growing app store as another bonus feature.
T-Mobile will carry the Cliq in the U.S., adding to its Android roster of the G1 and the myTouch 3G (it also sells the HTC Pulse in the United Kingdom). Orange, Telefonica and America Movil will carry it in parts of Europe and Latin America.
Motorola needs a new hit phone now that Razr’s popularity has long since faded. Is this it?
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