The phone shows you a familiar display of icons lined up neatly in rows, with each picture representing an application you have installed.
Sporting a sleek metal chassis and a glass front panel, this made in China gadget looks exactly like Apple's iPhone.
But turn it around and you will see the words 'China HiPhone' engraved on the brushed metal surface instead. Welcome to the Chinese world of 'Shanzai cell phones', or imitation mobile phones.
Shanzai, which literally means a small mountain village in Chinse, is the general term given to all fake products made and sold in China.
Churned out by small-scale manufacturers in southern China, these 'Shanzai' phones have since seized a considerable amount of the Chinese domestic market, according to a report from the Xinhua news agency.
An online search brought up entire web portals dedicated to these fake phones, with many sites offering news, reviews, communities and even online shopping services.
While Apple Inc. might be shocked at the rampant duplication of its copyrighted design, it can at least take some solace in the fact that the iPhone is not alone in facing this problem. Almost all of the popular mobile phones have a 'Shanzai' version or two.
Models from the Nokia's N95 to HTC's Touch smartphone have been copied and sold for a fraction of what the original would have cost.
According to Xinhua, a 'Shanzai' phone can be up to eight times cheaper compared to the original.
Many don't seem to mind the phones are fake as long as they are affordable. The amount of user activity on such sites is also a strong indicator of how popular these phones are in China.
Shanghainese salesman Xiang Lianfei, was among those who believed that despite the fact that 'Shanzai' items still have a long way to go in terms of function, quality and after-sales service, they are still worth buying."They were usable and cheap. They look exactly like real ones and make me cool. That's enough for me," Xiang told Xinhua.
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